Environmental, Health and Safety Software (EHS) is responsible for among other things, bringing workers home safely and providing Enterprise with the tools to manage, sustain and protect Earth’s precious resources. In 2023, the EHS software industry was estimated to be worth $1.81 billion USD. There are roughly five companies that compete for the lion’s share of global enterprise engagements.

With a 35 year history and proven track record, Cority built an enviable stable of loyal customers and unrivaled industry expertise. They were consistently positioned by industry analysts as one of the top companies in the EHS category, finding their way in most analysts reports in the upper right quadrant as a “leader”. Their success led them to a series of acquisitions of smaller competitors and eventually to majority investment ownership by Private Equity firm Thoma Bravo in 2019.

The challenges Cority faced post-acquisition were not entirely unique and fell into three broad categories: 1) How do move from being a good company to a great one? 2) How to unify the sum of their parts into one cohesive entity that is greater than the sum of those parts? And, 3) how to do this on an accelerated timeline, in the face of so much rapid and unrelenting change?

Cority is in the business of creating technology that brings people home safely while protecting the earth’s precious resources. Our strategy was to shift the brand’s focus from how they do this, to why, by bodaciously declaring, “it’s time to think differently about the future”, reuniting the company and their customers with what they most cared about – protecting people and our planet.