SVB Wine Report
The Industry Report That Defines an Industry
Projecting in years and decades, not just months or quarters, SVB’s annual State of the Wine Industry report has become the gold standard for the premium wine industry. With an unparalleled understanding of the risks and rewards of the business, and backed by exclusive research and benchmarking, this annual report consistently provides unique strategic insights for managing and fueling growth throughout the industry.
RLD’s work involved unpacking caseloads of data and presenting it through an overarching movie theme that spoke to the state of the current industry. Think data visualization meets Bull Durham. This is the kind of communication challenge we thrive on.
Project
SVB State of the Wine Industry Report
Industry
Consumer Banking
Services
Content Strategy
Content Development
Data Visualization
Visual Design
Photography
Book/Publication Design
Presenting complex data through easy-to-grasp graphics is at the heart of this industry report. Marrying stats and projections to a well-loved movie theme, like Bull Durham...Jaws, creates something that is both on-brand and uniquely Silicon Valley Bank.
"This son of a bitch is throwing a two-hit shutout."
The report demystifies complex gnarly information problems by utilizing data as the hero throughout.
The report features the wine division founder and author's vast industry knowledge in a timeline format, detailing key milestones and events in wine history.
Behind every powerful brand is an even more powerful story.
© Rick Lowe Design. All Rights Reserved
