SVB Private Bank, CEO Welcome Kit

Welcome to a World of Possibility

For entrepreneurs, investors and executives, SVB Welcome Kit was designed to send a message of trust, confidence and appreciation for the risks and rewards that lie ahead. These uniquely positioned clients need a partnership that goes beyond bank accounts and credit cards. Their success depends on flexible solutions to fluctuating liquidity needs. Their growth demands tax-efficient and charitable giving strategies optimized for risk-adjusted performance. This kit is just the beginning.

Project
SVB CEO Welcome Kit
Industry
Consumer Banking
Services
Content Development
Print Collateral
Digital Design
Information Design
Photography
Creative Partner
James Bareham Photography

A core element of rebranding the Private Bank was developing an exclusive campaign featuring SVB’s clients in a series of editorial photo essays.

SVB_WEC_Project-page_1_2
SVB_WEC_Project-page_1_1
SVB_WEC_Project-page_1_3
SVB_WEC_Project-page_1_nz2_a

It’s not all financial. Part of the SVB Private Bank’s welcome story is dedicated to personal life—family, travel, pursuit of passions.

SVB_WEC_Project-page_1_9
SVB_WEC_Project-page_1_10

Behind every powerful brand is an even more powerful story.

Contact
415 710 6644
Back to top Arrow