Mallary Marks New York

Colorful. Juicy. Playful. Poetic.

Mallary Marks New York (MMNY) had been designing and crafting some of the world’s finest couture jewelry in New York for more than a quarter century. Trendsetters from Julia Roberts to Nicole Kidman collect her earrings and necklaces, which are continually featured in W, Vogue, In-Style and other fashion tomes.

MMNY came to RLD to help capture the elusive essence of her most analog work in a digital format and represent its growing business in the year of its twentieth anniversary. Over several years, we worked with them to develop a comprehensive online presence and design an extensive suite of go-to-market materials. Our work touched all aspects of the MMNY brand, from photography and illustration, to content creation and global branding.

Mallary Marks New York
Consumer Retail
Content Development
Visual Design
UI/UX Design

Language plays a key role in the MMNY brand. “Dancing visual poetry” introduces the customer to each piece’s ethereal qualities.

The website was designed to capture the intangible moments of mood, spirit and attitude. The site is structured into five sections, with the opening section created as a window into Mallary's world of luscious color, craft and imagination.

With strategy and positioning complete, fuzziness turns into focus. Concepts are developed and themes explored. Ideas exchanged. Our office walls, the forum.


Behind every powerful brand is an even more powerful story.

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