Veriforce is an industry leading, end-to-end supply chain risk and compliance network. When workers and the environment are at their greatest risk, the Veriforce platform seamlessly identifies and mitigates risk at both the company and worker level. It’s also the catalyst to provide insights and train the whole enterprise to stop mistakes before they happen. Built on a network of over 650 clients, 50,000 contractor companies, 2.5 million workers, and 9,000 Veriforce-certified competency evaluators and safety instructors, all singularly focused on doing their job the right way to ensure a safe, productive work environment.

In 2019, after investment from Private Equity partner Thoma Bravo, and the acquisition of PEC, another category leader, Veriforce came to RLD looking for a brand strategy to take the new company forward. Should they remain Veriforce? PEC? Or something in between? After careful consideration and extensive market research, stakeholder interviews with leadership, customers and industry experts, Veriforce remained the chosen name for the newly consolidated company. 

From there a comprehensive brand and messaging platform was developed addressing the evolving needs of their new and existing customers. Products and services were organized into a comprehensive, yet approachable brand architecture that would serve the organization as a road map for future growth and acquisitions. With new brand positioning, we began the visual exploration of the brand identity, ultimately extending the chosen design direction into a system of end-to-end, go-to market customer touchpoints. Lastly, we produced a comprehensive set of guidelines and brand assets to support both long term and lasting success.