Majesco
From Top Three to Number One
The new brand identity is built from the basic truth that what Majesco provides is both fundamental and remarkably complex—just like insurance itself. Our challenge and strategies were to both simplify and elevate a customer-focused, people-oriented brand platform, and to organize and humanize a company known throughout the industry as having the most robust offering of insurance products and category defining intellectual capital into something more seamless, clear and efficient.
As we considered metaphors for evoking this powerful paradox, we were reminded of genetics, and more specifically, of DNA. DNA is common to all of us, yet it is also what makes each of us unique. It’s an elemental building block that allows each organism to adapt to its environment, and perhaps even more importantly, to stay relevant and viable as conditions change around them.
To function well as a brand identity, it needs to evoke these qualities, without being too literal. The identity needs to adapt easily to many different applications, using only a few basic elements.
Its power lies in its simplicity, its warmth in its welcoming appearance, and remarkably powerful in its ability to determine outcomes. Our new brand identity is based around the same premise as Majesco itself.
Project
Corporate and Product Suite Rebrand
Services
Brand Strategy
Naming
Brand Architecture
Brand Identity
Brand Extension
Content Development
Digital Design
Environmental Design
Information Design
Industry
B2B Software, Enterprise Operations
Private Equity Partner
ThomaBravo
[↑] Introduction to the new Majesco brand
The new brand identity is built from the basic truth that what Majesco provides is both fundamental and remarkably complex; just like insurance itself.
What Majesco provides as a company is both fundamental and remarkably complex; just like insurance itself. As we considered metaphors for evoking this powerful paradox, we were reminded of genetics, and more specifically, of DNA.
Working with Rick Lowe Design on the launch of our brand and website was an absolute pleasure. From the initial consultation to the final execution, Rick and his team demonstrated an unparalleled level of creativity, professionalism, and dedication to bringing our vision to life. Their ability to keenly understanding our brand, listen to key stakeholders and understand our market and target audience was evident throughout the process. They translated key stakeholder input and our aspirations into a compelling brand strategy, visually stunning designs and user-friendly interfaces. Their attention to detail and commitment to excellence ensure that every aspect of the rebranding journey was executed flawlessly, resulting in a cohesive and impactful brand identity that resonates with our audience.
Denise Garth — Chief Strategy Officer at Majesco
The identity needs to adapt easily to many different applications, using only a few basic elements
DNA is common to all of us, yet it is also what makes each of us unique. It’s an elemental building block that allows each organism to adapt to its environment, and perhaps even more importantly, to stay relevant as conditions change around us.
Behind every powerful brand is an even more powerful story.
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