As one of Lebanon’s largest builders, Solidere has played a key role in Beirut’s re-emergence as the ‘Paris of the Middle East.’ Their developments have played a key role over the past few years in restoring, building and reinventing how and where people live throughout the Mideast, including Egypt, the Kingdom of Saudi Arabia, the United Arab Emirates, and Lebanon.

With constant change and simultaneous growth being the rule, Solidere brought RLD in to create a global, bilingual brand consistent with its international ambitions. RLD set out to create an identity showcasing Solidere’s rich heritage and profound impact on the Mideast while speaking in both a historical and contemporary voice. Our work included brand strategy and positioning, the creation of a visual identity system, a full-scale end-to-end marketing program, environmental graphics, and a comprehensive wayfinding system.