The highly anticipated Annual State of the Wine Industry report.
SVB’s premium wine division has become the go-to-market prognosticator for more than a decade.
Projecting in years and decades (not just months or quarters) SVB’s annual State of the Wine Industry report has become the gold standard for the premium wine industry. With an unparalleled understanding of the risks and rewards of the business, and backed by exclusive research and benchmarking, this annual report consistently provides unique strategic insights for managing and fueling growth throughout the industry.
Our work involves unpacking caseloads of data, then presenting it through an overarching movie theme that speaks to the state of the current industry. Think data visualization meets Bull Durham. This is the kind of communication challenge we thrive on.
SVB State of the Wine Industry Report
Presenting complex data through easy-to-grasp graphics is at the heart of this industry report. Marrying stats and projections to a well-loved movie theme, like Bull Durham or Jaws, creates something that is both on-brand and uniquely Silicon Valley Bank.
Unpacking the stats
We always appreciate the challenge of demystifying complex gnarly information problems. The report embraces charts, graphs, and data as the “hero” throughout.
The report features the wine division founder and author's vast industry knowledge in a timeline format, detailing key milestones and events in wine history.