Introducing SVB Private Bank clients to a world of possibility.
For entrepreneurs, investors and executives, opening this captivating Welcome Kit, sends a message of trust, confidence and appreciation for the risks and rewards that lie ahead. These uniquely positioned clients need a partnership that goes beyond bank accounts and credit cards. Their success depends on flexible solutions to fluctuating liquidity needs. Their growth demands tax-efficient and charitable giving strategies optimized for risk-adjusted performance. This kit is just the beginning.
SVB Private Bank Rebranding
James Bareham Photography
A core element of rebranding the Private Bank was developing an exclusive campaign featuring SVB’s clients in a series of editorial photo essays.
More than money
It’s not all financial. Part of the SVB Private Bank’s welcome story is dedicated to personal life—family, travel, pursuit of passions.