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Silicon Valley Bank

A welcome kit that ushers in the future.

Silicon Valley Bank

A welcome kit that ushers in the future.

Introducing SVB Private Bank clients to a world of possibility.

For entrepreneurs, investors and executives, opening this captivating Welcome Kit, sends a message of trust, confidence and appreciation for the risks and rewards that lie ahead. These uniquely positioned clients need a partnership that goes beyond bank accounts and credit cards. Their success depends on flexible solutions to fluctuating liquidity needs. Their growth demands tax-efficient and charitable giving strategies optimized for risk-adjusted performance. This kit is just the beginning.

PROJECT
SVB Private Bank Rebranding
INDUSTRY
Retail
CREATIVE PARTNERS
James Bareham Photography
SERVICES
Content Development
Print Collateral
Digital Design
Information Design
Photography
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Real Stories
A core element of rebranding the Private Bank was developing an exclusive campaign featuring SVB’s clients in a series of editorial photo essays.
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More than money
It’s not all financial. Part of the SVB Private Bank’s welcome story is dedicated to personal life—family, travel, pursuit of passions.
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Behind every powerful brand is an even
more powerful story.

Behind every powerful brand is an even more powerful story.

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© Rick Lowe Design 2019. All Rights Reserved.

Rick Lowe Design