Silicon Valley Bank
A welcome kit that ushers in the future.
Silicon Valley Bank
A welcome kit that ushers in the future.
Introducing SVB Private Bank clients to a world of possibility.
For entrepreneurs, investors and executives, opening this captivating Welcome Kit, sends a message of trust, confidence and appreciation for the risks and rewards that lie ahead. These uniquely positioned clients need a partnership that goes beyond bank accounts and credit cards. Their success depends on flexible solutions to fluctuating liquidity needs. Their growth demands tax-efficient and charitable giving strategies optimized for risk-adjusted performance. This kit is just the beginning.

PROJECT
SVB Private Bank Rebranding
INDUSTRY
Retail
CREATIVE PARTNERS
James Bareham Photography
SERVICES
Content Development
Print Collateral
Digital Design
Information Design
Photography

Real Stories
A core element of rebranding the Private Bank was developing an exclusive campaign featuring SVB’s clients in a series of editorial photo essays.







More than money
It’s not all financial. Part of the SVB Private Bank’s welcome story is dedicated to personal life—family, travel, pursuit of passions.


