Innovation leaders need a different breed of bank.
Defining the future for those who are already there
Silicon Valley Bank has over 35 years of experience partnering with the world’s most innovative companies. In 2012 they established their Private Bank to meet the unique needs of the individuals behind those companies: the founders, venture capitalists, private equity investors and executives.
Our work included rebranding and designing solutions that addressed all customer touch points for this unique customer base. We created the vision platform, brand strategy, messaging, visual language, photography, print collateral systems, digital products and client communications as well as a complete suite of sales tools.
SVB Private Bank Rebranding
James Bareham Photography
Taking a different view
A core element of rebranding the Private Bank was developing an exclusive campaign featuring SVB’s clients in a series of editorial photo essays.
Building the Private Bank of the future, our work involved creating digital prototypes that more specifically address the evolving needs of the bank’s technologically sophisticated clients.
Seeing the future
Data visualization and information design plays a key role throughout the program.
The SVB Private Bank site was redesigned for the unique needs of high net worth individuals.
Bank and credit card statements were re-thought, re-engineered and re-designed to provide more consistent and user-friendly customer experiences.
The business system builds on the exclusive client photo library.
Corporate guidelines were created to both build and maintain the program both internally and externally.