Building tomorrow’s Mideast.

For Solidere, earning the position as one of Lebanon’s largest corporations wasn’t enough. They played a key role in Beirut’s reemergence as the ‘Paris of the Middle East’. And then they took on the rest of the Mideast: Kingdom of Saudi Arabia, the United Arab Emirates, and Lebanon.

So they needed a global, bilingual brand, consistent with their international ambitions. Our challenge (we eagerly accepted!) was to create an identity that showcased Solidere’s rich heritage and profound impact on the Middle East. Our work included brand strategy and positioning, the creation of a visual identity system, a full-scale cross media marketing program, environmental graphics and way finding.