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Solidere International

Building tomorrow’s Mideast.

An international rebrand for one of the world’s largest city builders.

For Solidere, earning the position as one of Lebanon’s largest corporations wasn’t enough. They played a key role in Beirut’s reemergence as the ‘Paris of the Middle East’. And then they took on the rest of the Mideast: Kingdom of Saudi Arabia, the United Arab Emirates, and Lebanon.

So they needed a global, bilingual brand, consistent with their international ambitions. Our challenge (we eagerly accepted!) was to create an identity that showcased Solidere’s rich heritage and profound impact on the Middle East. Our work included brand strategy and positioning, the creation of a visual identity system, a full-scale cross media marketing program, environmental graphics and way finding.

PROJECT
Solidere Identity Program
INDUSTRY
City Planning and Development
CREATIVE PARTNERS
Bill Hill
SERVICES
Brand Strategy
Brand Identity
Brand Extension
Content Development
Print Collateral
Digital Design
RLD_Solid_DSC_0093-2
RLD_Solid_Logo
RLD_Solid_Solidere-Landscape_2
RLD_Solid_Spreads_2550_Solidere-Brand-BOOK-composite_15
RLD_Solid_Book-spreads
RLD_Solid_Spreads_2550_Solidere-Brand-BOOK-composite_2
RLD_Solid_Solidere_iMac_Website_Staged
RLD_Solid_building
RLD_Solid_bus
RLD_Solid_Spreads_2550_Solidere-Brand-BOOK-composite_10
Other ideas we like
Exploration 1
RLD_Solid_Explor1_Logo_rev
RLD_Solid_SOLIDERE-E.sign2
Solidere_iMac_Website_Staged_2
RLD_Solid_Explor1_Logo-Sketch
Exploration 2
RLD_Solid_Explore2_Logo
RLD_Solid_Explor2_city2
RLD_Solid_Explor2_Monitors
RLD_Solid_Explor2_sign

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Behind every powerful brand is an even
more powerful story.

Behind every powerful brand is an even more powerful story.

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© Rick Lowe Design 2019. All Rights Reserved.

Rick Lowe Design