Northwest Evaluation Assessment + MAP Products
Measuring what matters.
Northwest Evaluation Assessment + MAP Products
Measuring what matters.
Re-engineering a 40-year mission to ensure all kids can learn.
NWEA has been helping kids learn for more than 40 years. They created the industry standard for Pre K–12 assessment and professional learning solutions. In fact, their tools are trusted by educators in 140 countries and more than half the schools in the US.
Collaborating with creative agency, A+A, our work included supporting brand strategy and positioning, as well as identity development for both the corporate brand (NWEA), and their suite of educational products, (MAP).
We extended the brand language to include ‘look and feel’ for their digital and print sales tool, as well as their marketing collateral and digital products. We concluded with in-depth corporate guidelines for their in-house creative teams to ensure that the brand would be effectively implemented over the coming months and years.
PROJECT
NWEA + MAP Rebrand
INDUSTRY
Education
AGENCY LEAD
Ancona + Associates
ILLUSTRATION
Adam Simpson
SERVICES
Brand Strategy
Brand Identity
Brand Extension
Content Development
Print Collateral
Digital Design
Information Design
Photography
Secondary graphics known as “Thought Collages” are a key expression of the NWEA and Map brand
Thought Collage construction principles
Brand Extension
