Rick Lowe Design

  • Work
  • About
  • Contact

Northwest Evaluation Assessment + MAP Products

Measuring what matters.

Northwest Evaluation Assessment + MAP Products

Measuring what matters.

Re-engineering a 40-year mission to ensure all kids can learn.

NWEA has been helping kids learn for more than 40 years. They created the industry standard for Pre K–12 assessment and professional learning solutions. In fact, their tools are trusted by educators in 140 countries and more than half the schools in the US.

Collaborating with creative agency, A+A, our work included supporting brand strategy and positioning, as well as identity development for both the corporate brand (NWEA), and their suite of educational products, (MAP).

We extended the brand language to include ‘look and feel’ for their digital and print sales tool, as well as their marketing collateral and digital products. We concluded with in-depth corporate guidelines for their in-house creative teams to ensure that the brand would be effectively implemented over the coming months and years.

PROJECT
NWEA + MAP Rebrand
INDUSTRY
Education
AGENCY LEAD
Ancona + Associates
ILLUSTRATION
Adam Simpson
SERVICES
Brand Strategy
Brand Identity
Brand Extension
Content Development
Print Collateral
Digital Design
Information Design
Photography
NWEA+MAP_ProjectPage_1
NWEA+MAP_ProjectPage_Design_1
NWEA+MAP_ProjectPage_3
NWEA+MAP_ProjectPage_4
NWEA+MAP_ProjectPage_5
NWEA+MAP_ProjectPage_6
NWEA+MAP_ProjectPage_7
Secondary graphics known as “Thought Collages” are a key expression of the NWEA and Map brand
NWEA+MAP_ProjectPage_8
Thought Collage construction principles
NWEA+MAP_ProjectPage_Design_1.2
Brand Extension
NWEA+MAP_ProjectPage_16
NWEA+MAP_ProjectPage_17
NWEA+MAP_ProjectPage_10
NWEA+MAP_ProjectPage_11
NWEA+MAP_ProjectPage_12
NWEA+MAP_ProjectPage_13
NWEA+MAP_ProjectPage_14
NWEA+MAP_ProjectPage_15
NWEA+MAP_ProjectPage_18

Other Projects

RLD_Website_WorkPage_rio

Rio Tinto Diamonds

_RLD_-Website_Homepage_HeroTiles_QuickLaunch_solidere

Solidere International

Mallary Marks New York

Mallary Marks New York

Crisdiam_Project-page_2_nz2_work

Crisdiam

Explo_Exhibit_SunPower_Q50_3

Exploratorium + SunPower

_RLD_-Website_AboutPage_office7

Exporatorium

RLD_Synco_hero

Mojons Bench Winery

Nike

Nike

RLD_Website_WorkPage_boudin

Boudin Sourdough

Tripit_Project-page_1

Tripit

RLD_Website_WorkPage_Analon

Analon

RLD_Website_WorkPage_adidas

Adidas

SVB_Wine-Report_Project-page_1nz020118

SVB Wine Report

RLD_Website_WorkPage_SVB Private Bank, CEO Welcome Kit

SVB Private Bank, CEO Welcome Kit

MacKenzie_Project-page_1nz-1a

MacKenzie Capital

RLD_Website_WorkPage_SVB

SVB Private Bank

Rick Lowe Design