Silicon Valley Bank Rebrand
A Different Breed of Bank
Silicon Valley Bank has over 35 years of experience partnering with the world’s most innovative companies. In 2012 they established their Private Bank to meet the unique needs of the high net- worth individuals behind those companies. Over the course of 10 plus years, the Private Bank grew exponentially. Its stock value increased by 500%+ while its total assets held have gone from millions to billions.
RLD’s work with SVB Private Bank extended into a few different areas. As the agency of record, we were responsible for designing and supporting the entire end-to-end customer experience. This work included developing the brand platform and strategy, messaging, visual language, photography, print collateral systems, digital products, and client communications, as well as a complete suite of sales tools.
Project
SVB Private Bank Rebranding
Industry
Commercial and Consumer Banking
Services
Brand Strategy
Identity Branding
Content Development
Visual Design
UI/UX Design
Web Design
Information Design
Photography
Creative Partner
James Bareham Photography
As you know, this is not your daddy's private bank.
A core element of rebranding the Private Bank was developing an exclusive campaign featuring SVB’s clients in a series of editorial photo essays.
The SVB Private Bank site was redesigned for the unique needs of high net-worth individuals.
Bank and credit card statements were re-thought, re-engineered and re-designed to provide more consistent and user-friendly customer experiences.
The business system builds on the exclusive client photo library.
Corporate guidelines were created to both build and maintain the program both internally and externally.
Behind every powerful brand is an even more powerful story.
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