Diamonds were discovered in 1991 after decades of exploration in the remote and treeless Barren Lands of Canada’s Northwest Territories, Twelve years later, global mining company Rio Tinto opened its Diavik Diamond Mine. It is now recognized as one of the premiere diamond mines in the world—not only for its breathtakingly beautiful stones, but for its innovative engineering, environmentally sustainable mining practices, and collaborative work with indigenous communities.

Over the course of four years, RLD developed a comprehensive design program that included the global brand strategy, identity design for both commercial and consumer markets, product naming and content creation, a suite of international marketing collateral, web and digital media, in store product displays, signage, product packaging, and advertising. Each tailored for dozens of countries worldwide. At a time when diamonds were being mined throughout the world leaving a path of both environmental and social destruction, Rio Tinto was completely changing the game. In every sense, this was a diamond with a story that needed to be told.